SAS’ overall goal is to create value for its shareholders. To reach this goal, SAS pursues Three strategic priorities to meet trends and industry developments, ensure competitiveness and create the prerequisites for long-term sustainable profitability, in line with previously announced financial targets.
Given the inherent uncertainty of external factors such as exchange-rates, jet-fuel prices and intensified competition, SAS, in line with numerous other airlines, has chosen not to specify targets for profitability or the equity/asset ratio.
SAS reiterates its 20% target for financial preparedness which SAS expects to continue to achieve.
SAS achieved EBIT-margin during the last five years displayed below.