SECURE THE RIGHT CAPABILITIES
Securing the right capabilities is about ensuring that every employee can make a positive contribution through their competences and experience. Competition in the airline industry in Europe is fierce, and we appreciate that our people differentiate us and determine our success.
CREATING THE RIGHT CONDITIONS FOR OUR EMPLOYEES
Each of our employees has an important role to play and it is essential that we have the right capabilities throughout our business. We do this by working systematically with four priority areas:
- Strengthening employee engagement
- Excelling in leadership
- Developing our competence
- Making SAS an attractive workplace
SAS has developed into a highly adaptive organization in recent years. This has involved promoting a culture of innovation and rethinking the way we do things, as well as ensuring we have the right capabilities and mindset.
STRENGTHENING EMPLOYEE ENGAGEMENT
Our passengers rate their interaction with SAS personnel highly, and we know our people truly make a difference to our offering. Engaged employees are more committed, satisfied and motivated, which are prerequisites for satisfied customers and better business. Our culture is distinguished by an incredibly strong commitment and loyalty to SAS and our customers.
EXCELLING IN LEADERSHIP
Leadership is essential for our future success as it ensures our managers have the capabilities to make sound strategic deci¬sions and run well-managed teams. The development of our leaders is therefore something that we have focused on during the year through several initiatives.
DEVELOPING OUR COMPETENCE
Our annual people review process aims to ensure the right competence by systematically reviewing what specific competence we as an organization need to develop to meet our future business requirements.
MAKING SAS AN ATTRACTIVE WORKPLACE
We constantly work to become a better and more attractive employer. To be able to attract the right people requires that we have a strong employer brand which offers the opportunities to grow both professionally and as a person. We operate in a competitive employee market, where most major airlines are recruiting pilots. SAS is regarded as an attractive employer that takes care of both employees and customers. We have actively recruited large numbers of new colleagues in recent years, and during 2018, we attracted 344 new cabin crew and 46 new pilots to meet the growing demand for our services. We promote gender equality, for example through conducting employers’ pay surveys, to ensure that men and women have the same salary for the same work. In 2018, SAS was rated among the most attractive employers in Norway – particularly among students.