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Strategic priorities for a changing market

SAS focuses on travelers to, from and within Scandinavia. We work with our four strategic priorities to achieve a sustainable and profitable business.

  1. Preferred airline for Scandinavia's travelers
  2. Modern single-type Airbus fleet
  3. Fully competitive operating model
  4. Global Leadership in sustainable aviation

For further information on SAS’ strategy and progress please visit our latest Annual and Sustainability Report https://www.sasgroup.net/investor-relations/financial-reports/annual-reports/