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Strategic priorities for a changing market

SAS focuses on travelers to, from and within Scandinavia. We work with our four strategic priorities to achieve a sustainable and profitable business.

  1. Preferred airline for Scandinavia's travelers
  2. Modern single-type fleet
  3. Fully competitive operating model
  4. Global Leadership in sustainable aviation

For further information on SAS’ strategy and progress please visit our latest Annual and Sustainability Report