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Strategic priorities for a changing market

SAS focuses on people who travel frequently to, from and within Scandinavia. We work with our three strategic priorities to achieve a sustainable and profitable business.

WIN SCANDINAVIA’S FREQUENT TRAVELERS

  • Improve the customer offering throughout the value chain
    • Discover & Book
    • Pre-travel
    • Travel
    • After travel
  • Further develop sustainable products & services

CREATE AN EFFICIENT AND SUSTAINABLE OPERATING MODEL

  • Efforts to increase operational and environmental efficiency
    • Fuel efficient aircraft
    • Increase biofuel use
    • Toward hybrid & fully electric aircraft
    • Continued efforts in digitalization
    • Further progress on operational efficiency

SECURE THE RIGHT CAPABILITIES

  • Adapting to an industry in transition
    • Excel in leadership
    • Develop our competence
    • Make SAS an attractive workplace

For further information on SAS’ strategy and progress please visit our latest Annual and Sustainability Report https://www.sasgroup.net/investor-relations/financial-reports/annual-reports/