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This is SAS

Aviation is a vital part of Scandinavian infrastructure. We maintain the highest frequency of departures to and from Scandinavia and connect smaller regional airports with larger hubs. As part of Star Alliance, we fly our customers to 1300 destinations worldwide.

Travel is growing with over 2 million Scandinavians making more than 5 trips per year. These frequent travelers represent 70% of all ticket sales. We know that frequent and experienced travelers have higher demands and 60% of them prefer SAS.


We are Scandinavian by name and nature and our operational priorities are:

  • Safety
  • Punctuality
  • Care

Our brand promise

We make life easier by making time matter to travelers, to employees and to the planet

Our strategic priorities

  • Win Scandinavia’s frequent travelers
  • Create efficient and sustainable operating platforms
  • Secure the right capabilities

Our vision

To make life easier for Scandinavia´s frequent flyers.