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Business model


SAS makes life easier for people who travel frequently to, from, and within Scandinavia by offering smooth flights for business and leisure travel. We offer more destinations and more departures within Scandinavia than any other Nordic airline, which is the core strength of our business model. We have an attractive product with a high degree of freedom of choice. Through our EuroBonus program, we reward our customers for their loyalty.


Our travel and cargo services are built on a production model in which SAS Scandinavia, supplemented by SAS Ireland, flies traffic on larger traffic flows with a uniform aircraft fleet, while smaller flows and regional traffic are flown via regional production partners. Aircraft operations are supported by efficient ground handling services, technical aircraft maintenance and sales organizations together with an attractive product.

SAS takes continuous steps to reduce the negative environmental impact of our operations through innovation, smart solutions and major investments in the latest technology without compromising the important role of the aircraft in our society – enabling people to meet and contribute to value creation and positive growth.

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