Business model

SAS offering is built on a broad network with frequent departures to, from and within Scandinavia. We have an attractive product with a high degree of freedom of choice, designed for travelers’ business and leisure travel. Through our EuroBonus program, we reward our customers for their loyalty.

Our travel and cargo services are built on a production model in which SAS produces traffic on larger traffic flows with a uniform aircraft fleet, while smaller flows and regional traffic are flown via business partners (wet lease). Aircraft operations are supported by efficient ground handling services, technical aircraft maintenance and sales organizations together with an attractive product.

SAS makes life easier for people who travel frequently to, from, and within Scandinavia by offering smooth, attractively priced flights for those traveling on business and those traveling privately. We continually develop our services to provide all our travelers with a positive travel experience.

SAS’ strategy is to focus on frequent travelers and to be an airline that rewards its customers for their loyalty to us. The most frequent travelers also have the highest demands when it comes to their travel experience and our products and network are developed with this in mind. This leads to options that benefit all our customers.

SAS offers more destinations and more departures than any other Nordic airline, which is the core strength of our business model. Due to increased productivity and more efficient processes, SAS has been able to invest in many new destinations over the last years and, thereby, meet demand from its frequent customers.

More routes and departures with competitive pricing throughout the year means that a larger proportion of our customers now choose to fly with SAS for leisure travel. SAS is also in the process of renewing the aircraft fleet and continues to develop services that make travel easier.