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SAS launches next-generation EuroBonus

February 3, 2014 08:00

EuroBonus is one of Scandinavia’s leading loyalty programs and is highly valued by many SAS customers. Now sees the launch of a new generation of EuroBonus, providing a number of benefits and services to make traveling even easier and better.EuroBonus has been a central part of SAS’s customer offering since 1992, and the development and experiences since then have led to a re-launch of the loyalty program, which currently has 3.2 million members. From being a frequent flyer bonus program, EuroBonus has long since evolved to offer a range of benefits and services from various partners, and this range is now being further increased.

“This is a major, important step for SAS – historically the loyalty of our customers has been rewarded by awarding points. In the future, our members can also expect loyalty from SAS and will receive unique added value. EuroBonus members should feel that they are getting extra value, before, during and after their journey,” says Eivind Roald, Executive Vice President Sales and Marketing at SAS.

Through in-depth studies of the Scandinavian travel market and its own customer surveys, SAS has acquired excellent knowledge of the profile and needs of frequent travelers, and it is precisely this group of customers and their needs that EuroBonus is now set to address through new benefits and services.

New features include:

· New level for those who travel the most: EuroBonus Diamond
· New benefits for Gold members: Give a silver card as a gift, 2 extra bags included and increased availability of bonus trips
· The level for Silver membership is lowered (5 return trips qualify)
· Silver members are given access to the SAS lounge and Fast Track during selected periods (Christmas and summer)
· All EuroBonus members can call and send a text for free to one another via an app.

The roll-out of the next-generation EuroBonus is just the beginning of what the loyalty program of the future will involve, and more innovations are coming soon.

“Today’s launch is only the beginning of a long-term strategy to position and differentiate SAS in relation to the competition, and we want to create noticeable differences for those who are members. SAS is now associated with a range of strong external brands, which together will constitute the future partner universe and will provide members with unique benefits in everyday life and when they are traveling,” says Eivind Roald.

The new EuroBonus will take effect from April 2014.

You can read more about EuroBonus here:

For more information, please contact:
Henrik Edström
SAS Press Officer
Telephone: +46 70 997 25 42
E-mail: henrik.edstrom@sas.seSAS is Scandinavia’s leading airline with daily flights to destinations in Europe, USA and Asia. SAS is a member of Star Alliance™ ( and, together with 27 partners, we offer over 1300 destinations worldwide in 195 countries. For more information, visit

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