STAR ALLIANCE: MORE CHOICE FOR GLOBETROTTERS
Additional Economy Class Round the World Fare Levels. New Lower Business Class Round the World Fare.The Star Alliance network has expanded its offer to globetrotters through the introduction of four additional Round the World (RTW) fare levels. Customers can now choose from a total of 14 RTW fares; three for travel in First Class, four for travel in Business Class and seven for travel in Economy Class.
The most significant change is that for Economy Class the applicable fare is now determined through a combination of total number of stops and total mileage used. The best price option is the one which allows customers to travel for a maximum of 26,000 miles and make anywhere between three and five stops. Up to now, the higher mileage levels in Economy Class – 29,000, 34,000 or 39,000 miles – allowed a maximum of 15 stops. With the introduction of the new fare levels, customers can now select fewer stops in return for a lower price. For example, a traveller using a 29,000 mileage RTW ticket can now opt to make only seven stops and hence save 10 per cent on average.
Travel in Business Class has been made even more attractive, with passengers now being able to select a lower fare covering up to 26,000 miles. This is in addition to the already existing fare levels of 29,000, 34,000 or 39,000 miles which will continue to be offered. The number of stops allowed also remains unchanged for all Business Class RTW fare levels, with a minimum of three to a maximum of 15 stops.
Travellers wishing to fly in First Class can continue to select between the 29,000, 34,000 and 39,000 fare levels.
To put the mileage levels in perspective, the circumference of the Earth measured at the Equator is approximately 24,901 miles. The fare levels offered allow the customer to select the mileage requirement which best suits their personal travel needs. Actual fares vary by market and, in general, offer better value for money than purchasing individual one-way tickets on separate airlines to cover the same itinerary. Children between the age of two and 11 pay 75 per cent of the applicable adult fare, while infants under two who do not occupy a seat can be taken along for 10 per cent of the applicable adult fare.
Customers can build their own routings within the mileage limits of the different fare levels. Travel needs to commence and end in the same country and in general be in one direction, either going East or West, although some limited zigzagging is permitted within a single continent. Both the Atlantic Ocean and the Pacific Ocean must be crossed once. Stops lasting a minimum of 24 hours must be made in at least three cities, with the overall itinerary including a maximum of five to 15 stops (total number of stops are dependent on the actual fare level). Further information can be found at: www.staralliance.com/en/fares/round-the-world-fare/. This page also leads to the Star Alliance Book and Fly tool (www.staralliance.com/en/booking/book-and-fly/#), which allows online booking and ticketing for the RTW fare. As an alternative, customers can also contact any of the 26 Star Alliance member airlines or a travel agent of their choice. In addition to the RTW fares, the Star Alliance network also offers three Circle Fares and five Regional Airpasses.
Customers travelling on Star Alliance RTW fares may in principle accrue miles in any of the 18 Frequent Flyer Programmes (FFP) offered by the member airlines#. The collected miles can count towards earning Star Alliance Gold or Silver status and be redeemed for example for free flights, upgrades, hotel stays, etc.
Supporting the launch of the new fares, Star Alliance is running a multi-channel online marketing campaign.
More prominence has been given to the fares on www.staralliance.com, where a banner, displaying various globetrotting related items and souvenirs, allows customers to directly reach the “Book and Fly” section. This will be mirrored by the Star Alliance member airline websites, which now also feature the new imagery and link to “Book and Fly”.
Furthermore, travel relevant internet sites such asTripadvisor.com, Linkedin.com, Expedia.com, CNN.com and Seat Guru.com will also carry the Star Alliance campaign in selected markets.
Note: the press release does not reflect the full terms and conditions for RTW tickets; these can be found at www.staralliance.com
# Accrual is subject to the individual terms and conditions of each FFP.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Air India has been announced as a future member airline with Avianca Brasil to join under the existing Avianca membership. Overall, the Star Alliance network offers more than 18,000 daily flights to 1,269 airports in 193 countries.
For further information please contact:
Star Alliance Press Office
Tel: +49 69 96375 183
Fax: +49 69 96375 683
Twitter : @staralliance
www.facebook.com/starallianceSAS is Scandinavia’s leading airline with daily flights to destinations in Europe, USA and Asia. SAS is a member of Star Alliance ™ (http://www.staralliance.com/en/) and, together with 27 partners we offer over 1300 destinations worldwide inmore than 195 countries. For more information, visit www.flysas.com