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SAS rated highly by travelers in Apex Awards

September 25, 2018 15:00

SAS achieves four out of a possible five stars in global customer ranking. Overall flight experience, seat comfort, cabin service and entertainment are some of the categories that were rated by travelers using the TripIt app. The award is presented by non-profit membership trade organization APEX, the Airline Passenger Experience Association.

The diploma Four STAR Global Airline status by The Official Airline Ratings™ was awarded at the APEX EXPO in Boston on 24 September. SAS is one of 470 airlines to be evaluated, with only 15 percent of airlines receiving enough votes to achieve four stars. SAS is aiming for five stars next year and encourages all its passengers to rate their flight experience in the TripIt app.

“We are very proud to receive this award again this year,” says Gustaf Öholm, Head of onboard product and service at SAS. “It is proof that our passengers appreciate our efforts to make it easier for customers to use their time onboard in the way that suits them best. This year, we have launched the fastest WiFi on the market on our flights within Europe, continued to roll out the new A320neo and improved comfort on our aircraft with a brand-new interior and charging points at every seat.

Customers on our international flights can now also prepare even better for their trip using our online catalog, which provides an accessible guide to all our entertainment onboard.”

As part of efforts to enhance its onboard product, SAS is introducing the option for passengers to pre-order food on twice as many routes as before. The menus will be tailored to the season and will use local ingredients, as a part of the “New Nordic by SAS” concept.

APEX is a non-profit membership trade organization that works to continuously elevate the airline passenger experience. Enabling passengers to have their say on airline performance is an important part of this and APEX partnered with independent personalized travel-organizing platform, TripIt, to gauge passenger opinion. The rating process, called Official Airline Ratings™, ran until 31 July 2018 and the classification is based on verified feedback, with travelers and reviews validated using verified itineraries and geo-location on mobile devices.

For more information, please contact:  
SAS pressoffice, phn +46 8 797 2944

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