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SAS makes improvements for frequent travelers

February 8, 2007 11:30

The SAS Group’s annual earnings were presented today in Stockholm. At the same time, SAS’s new President and CEO Mats Jansson spoke about future new features to products and services for the largest customer groups that travel with SAS, namely frequent travelers.

“It should be worthwhile to be a loyal SAS customer,” says Mats Jansson in a statement.

Passengers who fly often will notice changes from when they book tickets to arrival. New services to simplify travel are being introduced. Travelers will notice that their interaction with SAS will become more efficient even before their journey begins. New electronic solutions such as further options for electronic check-in and upgrades to SAS Mobile Portal will be successively introduced.

Fast Track Security is being introduced at even more airports, meaning a quicker and more convenient passage through to departing aircraft. Lounges are being made more attractive through various changes, such as the recently launched Internet and telephony services via Skype. Once onboard, passengers seated in Business and Economy Extra classes will be offered an improved range of food and drink while Economy class passengers will be able to make purchases from a new selection of food and drink items.

All SAS customer surveys indicate that the highest priority for frequent flyers is personal and high-quality service, and accordingly, this area has been the focus of SAS’s change activities.

Punctuality measures have been given the highest priority. Scandinavian Airlines passengers shall be able to rely on the timetable. Intensive activities have also been conducted to improve baggage reclaim upon arrival.

Frequent travelers who are Gold members of the EuroBonus program can expect improved and more personal service and look forward to more attractive offers in a number of areas.

SAS Group Corporate Communications

More detailed information on the new features available to SAS customers can be obtained from the SAS Presidents in Sweden, Norway and Denmark.

Scandinavian Airlines Sweden: President Anders Ehrling, Telephone +46 7971937
Scandinavian Airlines Denmark: President Susanne Larsen, Telephone +45 4132 3416
SAS Braathens: President Ola Strand, Telephone +47 95 717 104

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