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SAS Group signs long-term content agreement with Amadeus

July 9, 2009 14:00

The SAS Group, Northern Europe’s largest airline group has signed a five year, full content agreement with Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, guaranteeing its travel agents access to the full range of fares and inventory of SAS Scandinavian Airlines, Widerøe, Blue1 and Estonian Air.The agreement ensures that the airlines’ schedules, fares, last seat availability and associated inventory available through Amadeus will be the same as through the airlines’ other sales channels worldwide. This agreement provides the customer with the confidence that they have access to the widest range of fares through Amadeus and demonstrates SAS Group’s commitment to the travel agencies channel.

“This agreement is of very significant importance in order for SAS to offer very competitive products and services to our customers worldwide,” says Robin Kamark, SVP and Chief Marketing & Sales Officer, SAS Scandinavian Airlines.

“This five year agreement with Amadeus delivers service and simplicity for our customers as it will give the best access to SAS products in all geographical markets. The agreement ensures that SAS will have acompetitive distribution by using Amadeus as a partner in all sales channels both in Scandinavia and in our international markets. Our customers will find the best possible rate through any travel agency using Amadeus and the travel agent will benefit from the sophisticated solution offered by Amadeus,” says Kamark.

“Over 70% of all airline bookings made through Amadeus travel agencies are on airlines which have signed full content agreements with Amadeus,” says Philippe Chérèque, Executive Vice President, Commercial, Amadeus. “We are delighted with this latest development in our long-standing distribution relationship with SAS Group.”

Amadeus has access to the full content of 130 airlines, representing over 255 million bookings a year.

Notes to the editors
About SAS
The SAS Group is the leading airline group in Northern Europe, comprising SAS Scandinavian Airlines, Blue1 (Finland), Widerøe (Norway) and the partly-owned Estonian Air, as well as SAS Tech and SAS Cargo. SAS is a founding member of Star Alliance™, the world’s largest airline alliance. In 2008, the SAS Group transported over 29 million passengers to over 150 destinations.
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Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.

More information about Amadeus is available at: http://www.amadeus.comFor further information, please contacts:
Per Wehlander, Director, Electronic Distribution, Planning & Control
+46 709972964 or

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