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The 2011 edition of the most unique travel guide, SAS’ Crew Guide, is now available

November 29, 2010 14:00

When Scandinavian Airlines first introduced its Crew Guide concept in 2005, it set a benchmark for the industry to follow. An invaluable guidebook packed with more than 500 crew recommendations for restaurants, hotels, shops, sights and more in 22 cities around the world, the SAS Crew Guide is a unique travel resource. But it is also the face, voice, knowledge and passion of SAS: its people.“Our crew travel all over Europe, Asia and the US, and have become really familiar with the destinations. They can therefore provide tips in cities that will take the readers off the beaten track and away from any recommendation they will find in the standard guide books. We are very proud that our crew is not just crew, but in this way also share their valuable knowledge,” says Robin Kamark, Chief Commercial Officer, Scandinavian Airlines.

SAS was the first airline to see the value in the voice of their crew, but since 2005, others have joined us. From Spanair and Blue1 in 2006, through Air Canada, Austrian, Lufthansa, Tap, Lot and bmi in 2007, right up to 2011’s welcome recruits of United and Swiss – in Crew Guide our Star Alliance partners also share some of their people’s knowledge. You will find them all in the SAS Crew Guide 2011, along with 13 personal crew profiles, picture features on the perfect places to escape the city and 351 pages of pure travel pleasure.

The SAS Crew Guide is available online (15 euros) at www.sasguides.com (http://www.sasguides.com/).For more information, images or for a press copy of the book, please contact:
P&R Publishing, Rob Hincks (+46 70997 0386) or Per Larsson (+46 70997 0378)

For more information, please contact:
SAS Press Hotline 
Telephone: +46 8 797 2944 

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