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SAS Crew Guide is one of the best apps of 2011

December 14, 2011 10:30

Earlier this year Scandinavian Airlines (http://www.flysas.com) released its Crew Guide app, a destination guide to New York. It became a major success, with Apple naming it App of the Week. Apple has now judged SAS Crew Guide to be one of the best apps in the ‘Travel’ category in Scandinavia for the whole of 2011. SAS has also updated its Crew Guide, adding two new destinations, Chicago and London. It can be downloaded for iPhone and will soon be available for Android as well.The app is based on the popular SAS Crew Guide concept, in which Scandinavian Airlines flight staff share their unique tips on destinations around the world. It is free for iPhone users to download and will soon be available for Android users. Just like the Crew Guide books, the app contains unique tips on activities, restaurants and shops, giving greater insight than you would find in standard guide books.

-“SAS Crew Guide is a unique concept that has been available as a book for several years, but the Crew Guide app has shown us the incredible amount of interest there is in having these tips more accessible through Smart Phones. Our customers like the concept and more than 50,000 have already downloaded the guide for New York, so it’s particularly pleasing that Apple has named it one of the best travel apps in Scandinavia in 2011,” says Christina Ericsson, Project Manager for SAS Crew Guide.

-“The guides that are released depend on the tips that the SAS crew send in and the requests from our customers. If our customers want tips on particular destinations or themes, for example golf, we encourage our crew to provide tips on these destinations and themes,” says Christina Ericsson.

The SAS Crew Guide app is free to download from iTunes, (http://itunes.apple.com/se/app/sas-crew-guide/id427072710?mt=8), Android Market (https://market.android.com/details?id=com.sascrewguide) and the SAS Crew Guide page www.flysas.com/CrewGuide.

For further information, please contact:

Malin Selander
Head of Press Relations Sweden
Scandinavian Airlines
Tel.: +46 (0)70 997 4065
Email: Malin.selander@sas.se
www.facebook.com/sas
http://twitter.com/sasSAS is Scandinavia’s leading airline with daily flights to destinations in Europe, USA and Asia. SAS is a member of Star Alliance ™ (http://www.staralliance.com/en/) and, together with 26 partners we offer over 1000 destinations worldwide in 175 countries. For more information, visit www.flysas.com

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