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SAS wins social media award for second year in a row

February 9, 2012 09:30

For the second year in a row, Scandinavian Airlines has been awarded a WEBBIE Award by Flight Global. The The Webbies, now in its fourth year, celebrates the best and brightest in aviation websites and social media activities, by the leading global aviation and aerospace website FlightGlobal family also included renowned aviation magazines Flight International and Airline Business.

SAS was awarded the Webbie for best use of social media for the “Summerplane” campaign, wherei Norwegian Facebook-fans of SAS were given the chance to propose and vote on a new route from Oslo. Social media aficionado and ex Runway Girl Mary Kirby was the sole judge for this category and she deemed the airline the worthy winner for potentially changing the way network planners do their jobs going forward.

“It will provide verifiable evidence that one can drive significant return-on-investment (ROI) with minimal social media investment – a measure that has been somewhat illusive to this point,” said Mary Kirby.

More than 5,000 people cast their vote for the ten top destinations suggested by 850 would-be network planners. More than one third of the votes were cast fo the wining destinations, the Turkish holiday spot Alanya (GZP). The route will be operated twice a week between July 3 and August 16 this summer using a Boeing 737-700 aircraft.

Last year SAS won the Best online campaign award for the social media campaign “Love is in the Air”.

“Being recognized for our work in social media two years in a row by is a great honor, and with a number of new social media and online activities planned for this year, we hope our social media fans will appreciate and enjoy our upcoming online campaigns,” says Christian Kamhaug, Head of Social Media at SAS.For more information, please contact:
Anders Lindström, PR Director
+46 70 997 3394; (

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