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Star Alliance launches app competition

February 9, 2012 14:00

Star Alliance, of which SAS is a member, has today launched the “Picture your upgrade” promotion, which is its first app competition. The promotion, where travelers have to take photos to highlight the benefits of being a Star Alliance Gold member, including SAS’ EuroBonus Gold status, and upload via the app, runs to April 4, 2012

“Providing our most loyal customers with a set of consistent and enhanced benefits across the entire network has been a cornerstone of the Star Alliance customer proposition since our founding nearly 15 years ago. With our ‘Picture your Upgrade’ promotion we are highlighting these to our travellers, using a combination of mobile communication and social media tools,” says Christopher Korenke, VP Commercial at Star Alliance.

In order to participate, a special app has been designed for the iPhone, Android and Blackberry smart-phone platforms which can be downloaded by visiting Using the app, participants will be asked to submit photos of objects which they find during their travels and which symbolise the Alliance’s Gold customer benefits. Each week a different task related to Gold benefits will be made available to all those who have downloaded the app and will also be posted on the Star Alliance Facebook page ( (

During the first week of the promotion participants are being asked to submit photos of airport departure boards. These symbolise the Star Alliance Gold benefits of Priority Waitlist and Priority Stand-by. The winners of this part of the promotion will be able to receive a higher priority on more than air travel, through their complimentary membership to Quintessentially, the leading luxury Private Members’ Club with a 24 hour global concierge service.

Further Star Alliance Gold benefits, such as Priority Check-In, Boarding and Baggage, as well as extra baggage allowance and lounge access will be featured later in the promotion. Prizes for the lucky winners submitting the best pictures include: accommodation in a Five Star Hotel Suite, luxury luggage, designer furniture, VIP experiences and Business Class return tickets. In addition, all participants automatically enter the grand prize draw which could see them win either a pair of Star Alliance Round the World Business Class tickets or a status upgrade to Gold in the Star Alliance Frequent Flyer Programme in which they are enrolled.

The benefits accorded to Star Alliance Gold Card holders are as follows:
Access to more than 990 Airport Lounges
Priority Airport Check-in
Priority Boarding
Extra Baggage Allowance
Priority Baggage Handling
Priority Reservations Waitlisting
Priority Airport StandbyFor more information, please contact:
Star Alliance Press Office
Tel: +49 69 96375 183
Email: ( ( Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Blue1, British Midland International, Brussels Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAM Airlines, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Avianca-TACA, Copa Airlines and Shenzhen Airlines have been announced as future members. Overall, the Star Alliance network offers more than 21,000 daily flights to 1,290 airports in 189 countries.

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