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Best Western Hotels - new global hotel partner within SAS EuroBonus

December 20, 2004 09:58

Best Western Hotels, the world’s largest hotel chain will as of February 1, 2005 become a new hotel partner within the SAS Group’s frequent flyer program EuroBonus, voted best international frequent flyer program in 2003.

This partnership enables EuroBonus to be an even more rewarding program for our members. The members will be able to earn points and redeem hotel stays at Best Western’s 4,100 hotels globally, including 17 hotels in London, 68 hotels in Paris and 11 hotels in Rom and approximately 100 hotels in the Nordic countries.

“EuroBonus distinguishes itself from other frequent flyer programs by offering a leading hotel reward offer. In adding a global three and four star hotel partner to the already existing four and five star hotels in the program, our members will have a much wider range of hotels to stay at” says Filip Francke Vice President, EuroBonus. “Recent member research shows an increasing demand for hotel rewards and by adding Best Western we are responding to this demand.”

“With this new partnership we can offer EuroBonus members a unique choice of hotels with quality and service. We offer individual hotels without the characteristic of a hotel chain” says Johan Kukacka CEO, Best Western Hotels, Sweden.
For further information, please contact

Filip Francke, Vice President EuroBonus
Telephone: +46 8- 797 4202
Cellular: +46 70- 997 4202

Johan Kukacka, CEO Best Western Hotels, Sweden
Telephone: +46 8-566 293 95
Cellular: +46 703-42 20 25

SAS Group Corporate Communications

SAS EuroBonus is the frequent flyer program for the SAS Group offering a wide range of possibilities to earn and redeem points with more than 60 partners incl Star Alliance, other airline partners, hotels and rental cars. The airlines in the SAS Group participating are: SAS Scandinavian Airlines Sweden, SAS Scandinavian Airlines Denmark, SAS Braathens, Scandinavian Airlines International, Widerøe and Blue1. Spanair has its own frequent flyer program and is not included.

Best Western is the world’s largest hotel chain with more than 4,100 independently owned and operated hotels. Based in Phoenix, Arizona, Best Western offers more than 310,000 quality guest rooms located in 80 countries and territories throughout North America, South America, Europe, Asia, Africa, the Middle East and the South Pacific.

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