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Disney and SAS team up for Nordic launch of family movie Planes

September 13, 2013 07:00

SAS and The Walt Disney Company Nordic have agreed to work together around the launch of  Disney’s family movie Planes in Sweden, Norway, Finland and Denmark. Planes in an action-packed animated comedy from the world above Cars. It premieres in Nordic theatres in September and October of this year.Disney and SAS will collaborate around the launch of coming family movie Planes in Sweden, Norway, Denmark and Finland. The collaboration means that SAS will be visible in Disney Nordic’s activities supporting the release of the movie in theatres and on DVD/Blu-ray and that SAS has the rights to implement marketing activities based on the movie theme. Amongst other things, information and special offers relating to the movie will be channeled through members of SAS loyalty program EuroBonus.  

“SAS is an airline for frequent flyers and thus for the whole family. Every year, 90,000 unaccompanied children fly with us worldwide and we put tremendous emphasis on having this trust. We also offer discounted child fares on the majority of our flights. Naturally, we are extremely delighted that the much anticipated spin-off to the Cars movies is about airplanes and that we have this opportunity to partner with Disney Nordic in launching Planes in the Nordic countries,” says Stefan Hedelius, Vice President Strategy, Marketing and Concepts at SAS.

To maximize the momentum around Planes, Disney is teaming up with selected airlines around the world. The partnerships are organized through Disneymedia+, the integrated ad sales, promotions and marketing solutions arm of Disney Nordics.

“SAS is a great match for us in the Nordic countries. We share the ambition to use our products to create positive experiences for our consumers, we share the engagement in the family audience – and as the theme of our coming great animated movie is airplanes, this is the perfect set up for a successful Disneymedia+ collaboration,” says Anna Glanmark, Chief Marketing Officer, The Walt Disney Company Nordic.

Disney’s Planes is set to open in cinemas in Denmark on September 26th, Sweden and Finland on September 27thand in Norway on October 18th.

For further information, please contact:

Malin Selander
SAS Press Officer, Sweden
Telephone: +46 70 997 40 65

Linda Andersson
Head of Communications, The Walt Disney Company Nordic
Telephone: +46 70 510 72 38

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