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SAS and Disney team up for new heights with a striped airplane

September 25, 2013 07:00

SAS and Disney have teamed up around the Nordic launch of Disney’s new animated family movie Planes. As part of the collaboration, SAS has decorated on one of its airplanes with characters from the movie. The striped plane is now in traffic, helping to boost excitement for the coming release of Disney’s Planes in Nordic theaters in the upcoming weeks. It will fly until mid-May 2014.Disney and SAS are collaborating around the launch of the coming Disney animated movie Planes in Sweden, Norway, Denmark and Finland. Under the collaboration, SAS will be part of various launch activities from Disney, and the movie characters Dusty, El Chupacabra and Rochelle will also take to the air with SAS, on a Boeing 737-800.

“Offering something out of the ordinary to our customers is a fun way of promoting our collaboration with Disney. Choosing to decorate one of our planes with the Disney characters feels especially cool. We hope many people get the chance to see the plane and of course fly with it,” says Stefan Hedelius, Vice President Strategy, Marketing and Concepts at SAS.

In addition to the characters on the aircraft, passengers can also enjoy the usual benefits for families and children when travelling with SAS, such as discounted child fares on the majority of SAS flights, toys and games onboard and assisted travel for unaccompanied children aged 5-12 years.

“Disney and SAS share the interest for families and the constant aim to use our products to create positive experiences for our audiences. Given the theme of this movie, the aircraft is the perfect platform for communicating on Planes and it is very exciting to now see Dusty and friends head up to the sky,” says Anna Glanmark, Marketing Director, The Walt Disney Company Nordic.

18.5 x 4.4 meter decal
15 to 16 foil panels were affixed to each side of the aircraft to create the decor. 18.5 x 4.4 meter large decals are now on each side of the plane. The aircraft, registration number LN-RCY, flies the entire SAS network in Scandinavia and Europe and can be tracked on Flightradar24 http://www.flightradar24.com/#60,15/6?&_suid=13799346309870514521485380854.

Press conference
In October, SAS and Disney Nordic will host a press conference in Oslo to present the striped plane. More information will be available shortly.

Read more about the partnership and the striped plane at www.flysas.com/SAS-and-Disney.

For further information, please contact:

Malin Selander
SAS Press Officer, Sweden
Telephone: +46 70997 4065
Email: malin.selander@sas.se

Linda Andersson
Head of Communications, The Walt Disney Company Nordic
Telephone: +46 70 510 72 38
E-mail: linda.m.andersson.-nd@disney.com

About Disney’s Planes
Dusty Crophopper is a little cropduster plane with a fear of heights and a crazy dream of being a racer. While his friends need convincing, Dusty gets the training he needs from Skipper, a veteran fighter, and qualifies for the Wings Across the World race. In the event, Dusty finds competitors who soon learn that there is something special about this underdog as he is tested to his physical and emotional limits. In doing so, Dusty soon finds enemies, and more importantly friends, who are inspired by his dream. In the face of all obstacles, the winner of this air race will be anyone’s guess.

Disney’s Planes opens in cinemas in Denmark on September 26th, in Sweden and Finland on September 27:th, and in Norway on October 18:th.SAS is Scandinavia’s leading airline with daily flights to destinations in Europe, USA and Asia. SAS is a member of Star Alliance ™ (http://www.staralliance.com/en/) and, together with 26 partners we offer over 1300 destinations worldwide inmore than 190 countries. For more information, visit www.flysas.com

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