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SAS partnership with Live Nation Nordics offers unique experiences for EuroBonus members

September 24, 2018 09:00

From today, SAS will offer all EuroBonus members the opportunity to make advance bookings via Live Nation in the Nordics. Thanks to exclusive advance tickets, that are released before general on sale, members gain a fast track to their favourite artists and other exclusive events.

This Nordic partnership with Live Nation means that SAS EuroBonus members can now gain access to tickets to shows with world-renowned artists before they go on general on sale, which makes it easier to book and plan out-of-the-ordinary experiences.

“It’s fantastic that we can now offer our EuroBonus members the opportunity to buy and book specially selected, unique experiences. This is something our members have asked for. Together with Live Nation Nordics, we can now provide access to experiences that deliver unique added value to you as a member,” says Johan Mägi, Head of EuroBonus, SAS.

Initially, around 30 events will be offered in Sweden, Norway, Denmark and Finland each year. In the vast majority of cases, members at all levels will be able to buy these tickets, but certain presale tickets will be exclusive to the highest membership levels.

The partnership with Live Nation is a clear step in the SAS strategy to meet the increased demand for personal experiences and is in line with the SAS vision of making life easier for SAS customers.

“We see a clear trend that people travel more and longer than ever to visit our concerts and events, which makes this strategic alliance with SAS as logical as it is exciting. We see this as the beginning of a long-term relationship with SAS and EuroBonus members and we can’t wait to keep developing these exclusive offers together,” says Therése Liljedahl, Managing Director Live Nation Sweden & President Nordic Partnership.

In partnership with Live Nation Nordics, SAS will organise joint campaigns where concert tickets will be offered to members to events throughout the Nordic region.

For more information, please contact:
SAS pressoffice, phn 46 8 797 2944

Kristofer Åkesson Director Marketing & Communications,
Live Nation
+46 703 02 75 02

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